Setanta talking to Sky

RoYaL KiD · 11-05-2009, 12:14 PM

UK press reports suggest that struggling Irish pay-TV sports broadcaster Setanta is in serious talks with BSkyB about structuring a deal whereby Setanta’s channels could be sold via Sky’s digital sports bundles.

At the moment Setanta DTH subscribers must deal direct with Setanta. It is suggested that a similar model might emerge to that of Virgin Media, British Telecom and Tiscali, all of which act as wholesalers of Setanta channels for its cable viewers.

Setanta is already in discussion with its sports suppliers about reducing some of its financial obligations, not least the £159m it is obliged to pay the (English) Premiere soccer league for coverage of games during the three-year period from 2010.

Regards, Sadiq

11-05-2009, 12:14 PM	#1 (permalink)
RoYaL KiD Respected Member UkCvs Senior Member Join Date: Dec 2008 Posts: 317 iTrader: (0) Casino cash: $102398 Thanks: 131 Thanked 108 Times in 70 Posts Nominated 0 Times in 0 Posts TOTW/F/M Award(s): 0 Groans: 1 Groaned at 0 Times in 0 Posts	Setanta talking to Sky UK press reports suggest that struggling Irish pay-TV sports broadcaster Setanta is in serious talks with BSkyB about structuring a deal whereby Setanta’s channels could be sold via Sky’s digital sports bundles. At the moment Setanta DTH subscribers must deal direct with Setanta. It is suggested that a similar model might emerge to that of Virgin Media, British Telecom and Tiscali, all of which act as wholesalers of Setanta channels for its cable viewers. Setanta is already in discussion with its sports suppliers about reducing some of its financial obligations, not least the £159m it is obliged to pay the (English) Premiere soccer league for coverage of games during the three-year period from 2010. Regards, Sadiq

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